Thanks to this setting

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EA Games, for example, increased its market value from $4 billion to $33 billion in just six years after introducing GaaS content . This new business model has many positive aspects and brings benefits to all the subjects involved: developers have continuous income and this allows them to break the dependence on sporadic purchase The more games are developed each year, the greater their competitive advantage in the fight for users' attention. Advertisers have the opportunity to gain exposure in some of the most popular games in the market today. GaaS: what is Games as a Service? Games as a Service does not require an initial subscription fee to use a game.


In fact, it makes its money from in-game purchases that occur after the games have been released. Thanks to this setting, users are constantly involved and their interest stimulated. This way, the user does not lose interest and his attention is re-gained with the promise of social posts new and updated content. The competition in the gaming industry is very high, so it is necessary to offer cross-platform functionality to be recognized as the best. For this reason, GaaS games are streamed directly from the cloud to a user's device, allowing them to be accessed anytime, anywhere.


To improve performance, continuous updates (daily, weekly or monthly) are also available and are released in the form of “drops”. If you think you have never had to deal with these activities, it will be interesting for you to know that some popular games such as Candy Crush, Fortnite, Destiny and Overwatch are part of the Games as a Service service! GaaS Payment Options As mentioned earlier, this new model is changing the entire gaming landscape, offering diversified and personalized solutions for users, who can subscribe to their subscription in various ways: Fixed Billing : A user is charged the same amount weekly, monthly, or annually Volume-based billing : Change your charge based on usage Tiered model : A customer is charged based on a range of units In addition to these updated payment options, Games as a Service players have the option to pay via cryptocurrency, in smaller payments and more frequently.