The separation of the micro environment

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These include buyers brand supplier network distribution network competitors media and other communication channels and the image of the industry in society You can research among others customer satisfaction with service with the purchase process with product use brand strength strategic position competitive position causes of demand attitudes and other psychographic


characteristics of customers impact of prices on sales product offer contact channels preferred by buyers The macro environment includes political legal and regulatory economic social cultural and technological factors You can research among Cell Phone Number List others popularity of institutions and opinion groups opposing or supporting the brand industry product type legal changes buyers income purchasing structure





role and importance attached to products by buyers perceived value of the benefits and effects of using the product trust in brands general new products technological changes that change the way buyers perform activities  results from changes in the role of customers and the dynamics of mutual influence of market players Traditionally marketers perceived the brand or target group of buyers as an internal factor dependent on their decisions and actions.