It would be tempting for brands

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It's crucial for D2C brands to stay true tothemselves; customers have become more sophisticated, making it easier for themto sniff out disingenuous brands. So, don't be afraid to strike anunconventional tone (as long as it's true to your brand). There are some clearexamples that this really works.

Twoexcellent examples of this are: Squatty Pottylike Squatty Potty St. Pierre and Miquelon Email List to take a more clinical approach; after all, their productfits in a category that is not exactly fodder for traditional dinner tableconversation. But the brand took a leap with a series of hilarious, quirkyvideos that quickly went viral, earning them a surge in sales.

   

Allstate There’s a good chance that buyinginsurance doesn’t exactly fill you with joy; however, the Allstate commercialsjust might. These commercials, complete with a character symbolizing thevarious things that can happen to drivers, show a brand that understands thereal lives of their customers but doesn’t feel the need to be overly serious.