Listening Mind Hubble was the intention to search

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The keywords with the second highest search volume after rain boots are brand-specific keywords. If you look at the image below, you can see that ‘Hunter Rain Boots’, ‘Rockfish Rain Boots’, ‘Moonstar Rain Boots’, and ‘Barber Rain Boots’ are the highest in that order. In particular, hunter and rockfish can be said to be keywords with a very high search volume, with an annual search volume of over 1 million. It seems to be a fashion item with a strong brand power, as more searches are made with the brand name than simply searching for 'rain boots'. Listening Mind Hubble Top keywords when searching for ‘rain boots’ and ‘boots’ In addition, brands such as Paperplane and Crocs were also found in the list above.


So, what about the search volume for Chanel and Celine, the two major brands in the luxury rain Cambodia Phone Number Data boot world? ‘Chanel rain boots’ and ‘Celine rain boots’ had annual search volumes of 131,360 and 86,330, respectively (see image below). Listening Mind Hubble ‘Chanel Rain Boots’ vs. ‘Celine rain boots’ search volume comparison Analysis of customer intent hidden in search data What intent do customers have when searching for ‘rain boots’? First, there may be an intention to compare or receive recommendations for rain boot brands. It can be said to be a stage of exploring what brands exist. Also, if you decide to purchase it and have concerns about size, you may want to get tips on size through reviews.



Another interesting intention found in  for ‘Puss in Boots’. It seems to be an interesting case that there is a customer's intention to find and consume not only rain boots as a product but also content information related to rain boots. Listening Mind Hubble extracts topics related to ‘rain boots’ and ‘boots’ In addition, the search volume for 'men's rain boots' was 192,490, confirming that not only women but also men have a need for rain boots. Although not in the list, we were also able to check keywords related to ‘kids rain boots’. How to use Hubble and marketing insights If you have identified the above customer intent through Listening Mind Hubble, you must actively utilize it.