So remember to distinguish them clearly in your digital marketing strategy

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Once your leads have been converted into prospects, they will pass from the hands of the marketing department to those of salespeople, who will be able to manage them on their CRM. Marketing automation tools and CRM software are therefore complementary . One is for marketers, the other for salespeople. It will therefore be up to your salespeople to contact your prospects in order to establish a personalized offer and ensure that your products or services are sold! The difference between a lead and a prospect now has no secrets for you.


This will make it easier for your salespeople to make contact because Phone Number Data they will deal directly with people interested in the products or services you offer. No more need to force all of your visitors! Good segmentation of your potential customers will allow you to contact them in a timely manner. This will also save your salespeople considerable time in finding customers: they will no longer have to grope around all the visitors to your website and will be able to concentrate on the prospects with the highest potential!What-is-digital-marketing-V2 With the appearance of new technologies and the increase in consumer interest in them, new professions have emerged, notably those in digital marketing.




Also called digital marketing or e-marketing, digital marketing refers to all marketing actions implemented on digital media . Be careful though, digital marketing is not a synonym for web marketing! Although it relies primarily on the web, digital marketing also uses other digital media. Find out in this article what digital marketing is for and what actions to take to optimize your online presence. What is digital marketing for? Today, digital is becoming an essential channel for business communication .