However, the content must fit the target group exactly

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Conclusion: pay attention to user behavior Location-based storytelling, which uses mobile data, does offer potential.  otherwise the unsolicited “harassment” can quickly lead to frustration. In addition, the stories have to be adapted to mobile usage behavior: it's better to have small bites than epic stories. 6. Transmedia storytelling Not entirely new, but still relevant in 2018 and for the future: transmedia storytelling (also called transmedia storytelling). This term refers to telling a story across multiple media.


As new communication channels are constantly being added, especially in the area of ​​social media, transmedia Special Data storytelling and its possibilities are also changing. Advantage Transmedia storytelling offers the opportunity to tell a story across different platforms and thus reach a large audience. Especially when social media is involved, transmedia storytelling can promote interaction with the story. The respective strengths of the individual communication channels can be used. Challenge The advantage of transmedia storytelling is also a challenge: If a story is told across different media, it has to work even if only fragments are perceived.




Because it has to be clear how the story is connected. When it comes to transmedia storytelling for marketing purposes, the focus is less on linear storytelling. An essential question is therefore: To what extent do individual stories fit into a coherent “story world” and still make sense independently of each other? Another challenge in transmedia storytelling is monitoring the individual distribution channels. Example A short film, a study, blog articles, social media updates and an event – ​​that was Airbnb's Wall and Chain Story from 2014.