Theyre at the final turn of making up their mind They have done their preparatory work in advance The bottom of the funnel is when they purchase from you We would all love to directly get to the bottom of the funnel users but the top is where everyone starts To optimize anything you need to understand whats conversion rate What is your eCommerce website conversion rate Your ecommerce conversion rate is simply the percentage of visitors who take an action you want them to take
Conversion here implies sales But it can also mean a number of things Creating an account on your site Calling up your business For submission Signing up for free or paid subscription Downloading a whitepaper or eBook Registering for a free trial Installing your app Using a fresh Lebanon Phone Number Data feature Upgrading to a new service Conversion means the user engaging with your business To understand whats a good conversion rate for your business take this information below with a grain of salt The average conversion rate for ecommerce sites is Desirable conversion rate for what you sell depends on your niche
Dont get too excited by the industry average it varies from niche to niche How to optimize conversion rate CRO is one of the best ways to optimize your conversion You need to introduce and iterate a few examples before you stick with one The goal is to constantly improve performance over time Step Define what you want users to do In ecommerce industries the conversion event is generally a completed purchase The event happens at the end of micro conversions Conversion optimization is built around improving the rates of these micro conversions.