I think we find ourselves in that dichotomy today

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While there are others and increasingly more, fortunately, that with their products or services, seek a common good, having a double benefit for this, first you will have more loyal customers, and second, if you have a loyal customer, they will be recurring , therefore the cost of maintaining it will always be lower than that of capturing it. Thank you, Best regards. Log in to respond Abel Navarro Hello Mercedes. It is very interesting to see examples during the post, concrete examples of companies, foundations and work teams that use new technologies applied for social improvement.


The final questions as triggers for the debate are undoubtedly Denmark WhatsApp Number Data many of the questions we ask ourselves in the face of this new trend. These refer me to reading the books of the historian Yuval Noah Harari, especially Homo Deus, a book that I recommend to everyone. It addresses technological advances and the evolution of human beings from a historical perspective. He questions and asks where we are going. It raises the possibilities of using all these technological advances for the common good. On the other hand, it also outlines how its application would be for a lucrative use that generates and increases the inequality prevailing today.





Other examples of digital transformation in social companies are those found in the science parks of public universities; this synergy between companies and knowledge is very enriching at all levels. Companies can access the latest technology and studies developed by research teams and in turn the university obtains an extra economic return and the ability to test the latest products. Regarding foundations such as Profuturo, some questions must be raised regarding operation or real impact of their actions. Handing out tablets in rural schools in underdeveloped areas without monitoring or feedback is a job that will not bring real benefit to the communities.