These strategies are based on data and not just solely on gut feeling

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So if you’re considering fully moving your marketing in-house, you need to look at the workload for those digital marketing strategies and figure out a way to balance them while ensuring your company is being cost-effective. Limited skill set With a limited budget comes a limited skill set. Unless you’re the kind of company owner who has no issues with overworking your team, then you won’t have the same skill set that outsourcing marketing to another agency will get you. Lack of resources Another challenge that your company could potentially have is the lack of resources, especially if you can’t afford multiple marketing experts and the tools that are needed for effective marketing.

Marketing is not as simple as creating a graphic and coming up with witty one-liners to catch your audience’s attention. It involves market research, keyword research, and a whole lot of strategizing.  So if you have no way of getting data and monitoring your CY Lists results, then effective marketing will be difficult to achieve. Needing new employees I sound like a broken record at this point, but marketing truly is an investment, and it’s one you shouldn’t skimp on. At some point, hiring and training new experts will be the investment you need to make. That said, going in-house vs outsourcing marketing can end up becoming more expensive for some companies as they end up hiring more people What is outsourced marketing?




Outsourced marketing is the exact opposite of in-house marketing. According to Hinge, outsourced marketing is the practice of partnering with an external agency for the company’s marketing needs. Benefits of outsourced marketing vs in-house Just as there are benefits to having an in-house team, there are also benefits to hiring an agency. Companies can focus their resources on core functions If you aren’t a marketing agency—let’s say, you’re in the construction business—and you’re thinking of having an in-house marketing team, that means you will have to budget your resources on functions that are outside of your business.