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We need coherent content planning and an editorial calendar aligned with marketing objectives which in the case of inbound are defined as SMART SMART-inbound-marketing-objectives The help of an inbound marketing agency will help ensure that the blog follows a serious line and is optimized to reach company targets. New Call-to-action   . You don't know who you're writing content for One of the first steps of the content marketing plan concerns the construction of buyer personas , semi-realistic representations of your ideal customers, the prospects you want to attract to the company.

Keeping the buyer persona at the center of content planning and writing will ensure production wedding photo editing service focused on the objectives, needs, difficulties and interests of the target audience, without running the risk of publishing content that is too commercial or self-congratulatory. In this sense, an agency can prove to be a very valuable help in developing the profile of buyer personas because these are concepts that an inbound expert knows perfectly and will be able to identify needs, digital channels used and company type of prospects you need, carrying out a market analysis on your behalf.



Your biggest takeaway is increased traffic After having invested a lot in the design of the company website, it is natural to be satisfied to see its organic traffic increase . However, the goal of a web page redesign is usually not just about increasing the number of visitors, but often ranges from increasing sales to increasing the number of qualified leads. Not seeing results in this sense, many companies are satisfied with traffic. The real tools for measuring the success of a company website include traffic, but also lead generation , the acquisition of new customers and the retention of current ones.